Why Change?

The answer is simple; women really do dislike the old fashioned hook & eye fasteners and the time has come to modernise lingerie. These are just some of the problems with the old fashioned hook & eye fasteners:

They are very difficult to fasten and unfasten. They are so hard to do up that most women have to fasten their bras at the front and then spin them around once fastened;

If you put a bra in the washing machine they are likely to 'catch' on other clothes causing expensive damage;

They are ugly, they can bend out of shape and stick into your back causing injury or damage to your clothes whilst worn;

Women with dexterity or eye sight problems have severe problems with them.

We have consulted all age groups from young teenagers who are wearing their first bras, to the more mature lady who is starting to get dexterity or eye sight problems and our research has proved overwhelmingly that the women prefer the Slip-It® fastener over the old fashioned hook & eye fasteners.

Even the mighty Microsoft Corporation recognises that the old fashioned hook & eye bra fasteners are difficult to undo!

Their choice of subject matter clearly proves how widely recognised the problem with hook & eye fasteners really is.

This advert uses a situation that is happening every day all over the world - needlessly! Their new software may not help you undo your bras but the Slip-it Fastener certainly will.

The Virgin Media advert to the left, which is hosted on YouTube, takes a lighted hearted approach to some of the problems that the old fashioned hook & eye fasteners cause!

The old fashioned hook & eye fasteners are so bad that most women have to do their bras up at the front and then spin them around when putting them on; they are equally difficult to undo.

The old fashioned hook & eyes should have been replaced many years ago; the Slip-it® lingerie fastener is the solution and it is available now.